Make it Sticky

Sticky used to be a very trendy word in web marketing and I see no reason why it should have gone away.

Sites need to embrace this. Sticky is:

• What makes the site attractive to visitors
• Making the site a delight to use
• What keeps visitors returning
• Using social media to enhance your online presence
• Gets visitors telling their friends about it (viral)

As ever this doesn't necessarily involve great expense but a clarity of purpose and creative thinking.