I'm very often asked to review websites. I'm asked for lists of best practice sites and pages in a particular sector. Bad examples are requested too. Hence a really bad page might get a lot of traffic. How we love to laugh at losers! Bad pages can go viral and be shared by email, blogs, twitter etc. Huge traffic can be generated and this can actually cause reputational damage.
Your organisation might get some adverse (media) comment, again this will be a traffic driver. Yes, they say there's no such thing as bad publicity but your website better be up to the extra scrutiny. Please don't expect the extra traffic to lead to extra sales.
So unless you are selling items off the page, or have a definite call to action (believe those numbers!) don't slavishly believe stats. There are many cases when they could be wrong.
Plus, for example, a corporate website might have a page about a service that is pertinent to just a few. Five views from potential buyers will surely be more valuable than fifty from students on a more generic and easily found page. Your stats won't show that.
You need to apply common sense.
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