Who Are You Talking To?

Very often there are sites where this fundamental question has not been asked, or the answer ignored. One site can address several areas, that's fine. It may often be that you're addressing students for careers, this might be small type and very funky. When the core message might be addressing the "C" class (CEO's, CFO's etc) requiring a larger font and more traditional format. It's OK to have separate styles, that said, you do need to be consistent within the separate areas.

We build our brand online by knowing who we are talking to and getting them to interact with us. We might just want them to read our pages or watch the video, it's not all about buying off the page. By having a clear vision of the challenge we are better able to secure the desired result.

So the key points are:

• Understand your audience


• Adjust to their demographics


• What else are they reading / looking at?


• Adapt your style and message accordingly


• How will you call them to action?